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Strategy Process (Global Edition) Henry Mintzberg

Strategy Process (Global Edition) By Henry Mintzberg

Strategy Process (Global Edition) by Henry Mintzberg


£3.50
New RRP £71.99
Condition - Very Good
5 in stock

Summary

Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".

Strategy Process (Global Edition) Summary

Strategy Process (Global Edition) by Henry Mintzberg

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

Table of Contents

SECTION I: STRATEGY

1: Strategies
2: Strategists
3: Formulating Strategy
4: Analyzing Strategy
5: Strategy Formation
6: Strategic Change


SECTION II: FORCES

7: Cognition
8: Organization
9: Technology
10: Collaboration
11: Globalization
Chapter 12: Values


SECTION III: CONTEXTS

13: Managing Start-up
14: Managing Maturity
15: Managing Experts
16: Managing Innovation
17: Managing Diversity
18: Managing Otherwise

Additional information

GOR001891273
9780273651208
027365120X
Strategy Process (Global Edition) by Henry Mintzberg
Used - Very Good
Paperback
Pearson Education Limited
2002-09-17
1040
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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