Periodicals in the Victorian era portrayed and reinforced gender notions and ideals. Indeed, the Victorian periodical press was a critical cultural site for the representation of competing gender ideologies. This is a full-length book examining masculinities and femininities as defined and interrogated in these periodicals. It investigates readers, editors, and journalists; and it considers the power of the press at home, in the domestic space, in metropolitan centres and at the margins of empire. The work is based on archival research into a wide range of publications from the 1830s to the fin de siecle; from enduring intellectual heavyweight quarterlies through more ephemeral women's and working men's magazines, to magazines for boys and girls. The study is informed by the theories and approaches of media and cultural studies and women's studies. A valuable appendix supplies information about the many periodicals of the period mentioned in the book.