Free Shipping In the UK
Currency:
GBP £ GBP
The Name of the Game By Jerry Gorman

The Name of the Game
by Jerry Gorman

In Stock
£5.49
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business.
Only 2 left

The Name of the Game Summary


The Name of the Game: The Business of Sports by Jerry Gorman

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in the UK
Read more here
Every used book bought is one saved from landfill

About Jerry Gorman


Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.

Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.

Table of Contents


ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARE TODAY. Baseball. Football. The Second Generation. The Legacy. WHAT PAYS THE BILLS?. TV 1----Birth of a Giant. TV 2----Growth to Success and Trouble. Radio, First and Always. Through the Turnstiles. While the Games Play On. Far from the Madding Crowd. WHERE THE MONEY GOES. Star Struck. Building Blocks of Dreams. The Nuts and Bolts of Sports. EXPANSION. Probing the X Factor. FAN EQUITY. A Business Lesson. Bibliography. Index.

Additional information

GOR003539524
The Name of the Game: The Business of Sports by Jerry Gorman
Jerry Gorman
Used - Very Good
Paperback
John Wiley & Sons Inc
1994-03-02
278
0471594237
9780471594239
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.