Starting Your Own Business 6th Edition: How to Plan and Build Your Own Successful Enterprise: Checklists, Tips, Case Studies and Online Coverage by Jim Green
This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth
CONTENTS; List of illustrations; Preface; 1. Getting started; 2. Finding ideas; 3. Creating a winning business plan; 4. Funding your enterprise; 5. Planning ahead; 6. Marketing your enterprise; 7. Cultivating the selling habit; 8. Developing the right qualities; 9. Maintaining progress; 10. Powering your way to success; 11. Why women excel in small business; 12. Why you need a website even if your business is offline 13. Devising master checks for ongoing efficiency; 14. Monitoring growth using an audit checklist; Glossary of Business Terms; Appendix 1: Source of Public Sector Assistance; Appendix 2: The Internet; Business Address Book; More Business Books to Help You; Index.