In this third edition of his successful introduction to cultural theory and popular culture, John Storey has extensively revised the text throughout. As before, the book presents a clear and critical survey of competing theoriesof and various approaches to popular culture. In addition to the theories and approaches discussed in the the first two editions, there is a new section issues involved in the on Queer Theory. Four earlier sections have been extended, with new material on Reading Romance, Reading WomenA A's Magazines, Feminism as Social Practice, MenA A's Studies and Masculinities. Illustrations have been added. Retaining the accessible approach of the the first two editions, and using relevant and appropriate examples from the texts and practices of popular culture, this new edition is bound to remain a favourite with students and lecturers alike.