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How to Write a Marketing Plan By John Westwood

How to Write a Marketing Plan
by John Westwood

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Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.
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How to Write a Marketing Plan Summary

How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

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About John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Table of Contents

    • Chapter - 1: Introduction;
    • Chapter - 2: Situation analysis - the marketing audit;
    • Chapter - 3: Objectives;
    • Chapter - 4: Strategies and action plans;
    • Chapter - 5: The distribution plan;
    • Chapter - 6: The advertising and promotions plan;
    • Chapter - 7: Costs and budgets;
    • Chapter - 8: Writing the plan;
    • Chapter - 9: Presenting the plan, follow-up and revision;
    • Chapter - 10: Mini-plans and quick plans;

Additional information

How to Write a Marketing Plan by John Westwood
John Westwood
Creating Success
Used - Very Good
Kogan Page Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.