Name: Key MBA Models, Travel Edition By Ken Mark
SKU: 9781292081755
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Key MBA Models, Travel Edition Summary

Key MBA Models, Travel Edition by Julian Birkinshaw

EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

About the authors Acknowledgements Introduction PART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter's eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg's managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein's model of organisational culture 10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner's dilemma 28 Generic strategies 29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner's growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis PART SIX FINANCE 44 Black-Scholes options pricing model 45 Bond valuation 46 Capital asset pricing model 47 Capital budgeting 48 Modern portfolio theory 49 Modigliani-Miller theorem 50 Time value of money 51 Valuing the firm 52 Weighted average cost of capital PART SEVEN OPERATIONS 53 Agile development 54 The bullwhip effect 55 Decision trees 56 Just-in-time production 57 Sensitivity analysis 58 The service-profit chain 59 Six Sigma 60 Theory of constraints 61 Total quality management Index

Additional information

Sku

GOR007689360

ISBN 13

9781292081755

ISBN 10

1292081759

Title

Key MBA Models, Travel Edition by Julian Birkinshaw

Author

Julian Birkinshaw

Condition

Used - Very Good

Binding type

Paperback

Publisher

Pearson Education Limited

Year published

2015-04-16

Number of pages

296

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Key MBA Models, Travel Edition Julian Birkinshaw

Key MBA Models, Travel Edition by Julian Birkinshaw

Key MBA Models, Travel Edition Summary

Key MBA Models, Travel Edition by Julian Birkinshaw

Table of Contents

Additional information

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