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Communicate to Inspire Kevin Murray

Communicate to Inspire By Kevin Murray

Communicate to Inspire by Kevin Murray


£3.49
New RRP £24.99
Condition - Very Good
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Summary

Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.

Communicate to Inspire Summary

Communicate to Inspire: A Guide for Leaders by Kevin Murray

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author.

Communicate to Inspire Reviews

"I'm always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference." -- Paul Mylrea professional communicator and former President, CIPR "The compelling combination of Kevin Murray's unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game." -- Sir Eric Peacock Non-Executive Director, UK Trade and Investment "This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication." -- Sahar Hashemi OBE co-founder, Coffee Republic

About Kevin Murray

Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of The Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013.

Table of Contents

    • Chapter - 00: Introduction: the inspiration gap;
  • Section - ONE: Leadership in the age of transparency;
    • Chapter - 01: The new leader;
    • Chapter - 02: Leadership: the greatest intangible asset of them all;
    • Chapter - 03: The 12 principles of inspiring leadership communication;
  • Section - TWO: The leader within;
    • Chapter - 04: Be yourself better: why passion and conviction are essential to inspiring leaders;
    • Chapter - 05: The vision thing: how to think about purpose, values and the future;
    • Chapter - 06: Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance;
    • Chapter - 07: Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals;
  • Section - THREE: Connecting to the emotions that drive behaviours;
    • Chapter - 08: It's all about them: how to become more effective by being more focused on people and behaviours;
    • Chapter - 09: The listening leader: why you need to listen louder;
    • Chapter - 10: Sending signals: how you inspire - or demotivate - without saying a word;
    • Chapter - 11: Purposeful, persuasive stories: how you can use stories to drive action and shape culture;
  • Section - FOUR: The leader outside;
    • Chapter - 12: Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people;
    • Chapter - 13: Winning in the court of public opinion: why you must always prepare properly for public platforms;
    • Chapter - 14: When words really matter: why some are simply much more persuasive than others;
    • Chapter - 15: Why leaders should embrace social media: the six reasons you should be more engaged;
  • Section - FIVE: Bringing it all together;
    • Chapter - 16: What is your leadership inspiration quotient? How to make the intangible more tangible

Additional information

GOR006136170
9780749468149
0749468149
Communicate to Inspire: A Guide for Leaders by Kevin Murray
Used - Very Good
Paperback
Kogan Page Ltd
2014-02-03
280
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Communicate to Inspire