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Avon By Laura Klepacki

Avon
by Laura Klepacki

In Stock
£3.59
A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization with almost five million representatives in more than 140 countries.

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Avon Summary


Avon: Building The World's Premier Company For Women by Laura Klepacki

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization with almost five million representatives in more than 140 countries.

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds especially to women.

Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.

"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
Mary Sammons, President and CEO, Rite Aid Corporation

"The book is an excellent primer on how to successfully make alternative forms of distribution work."
Allen Burke, Director of Merchandising, QVC, Inc.

"The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
Annette Green, President Emeritus, The Fragrance Foundation

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Avon Reviews


this book is vital for several reasons avon is the epitome of the entrepreneurial innovator; learning how it was done is well worth the time spent. ( MBA Business, Summer 2005)

About Laura Klepacki


LAURA KLEPACKI is an experienced journalist who has covered the beauty, marketing, and consumer products industries for many years. The former mass-market beauty editor for Women's Wear Daily, Klepacki has long reported on Avon and is a noted expert on the multibillion-dollar health and beauty care industry.

Table of Contents


Foreword ( Andrea Jung).

Introduction.

CHAPTER 1 Give Them What They Want.

CHAPTER 2 Stay Focused.

CHAPTER 3 Hire the Best Man (or Woman) for the Job.

CHAPTER 4 Empower Your Sales Force.

CHAPTER 5 Incentivize the Troops.

CHAPTER 6 Constantly Innovate.

CHAPTER 7 Keep Up with the Times.

CHAPTER 8 Speak in Every Language.

CHAPTER 9 Embrace Technology.

CHAPTER 10 Connect with Your Customers.

CHAPTER 11 Get Creative.

CHAPTER 12 Makeovers Can Be a Thing of Beauty.

CHAPTER 13 Give Back.

Epilogue.

Timeline of Significant Events in Avon History.

Acknowledgments.

Notes.

Index.

Additional information

GOR001411804
Avon: Building The World's Premier Company For Women by Laura Klepacki
Laura Klepacki
Used - Very Good
Hardback
John Wiley and Sons Ltd
2005-03-28
264
0471710261
9780471710264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.