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Cranswick on Ford Maverick and Mercury Comet 1970-77 Marc Cranswick

Cranswick on Ford Maverick and Mercury Comet 1970-77 By Marc Cranswick

Cranswick on Ford Maverick and Mercury Comet 1970-77 by Marc Cranswick


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Summary

An enthusiast's guide to the commercial and racing history of Ford's Maverick and Comet, charting their development and market battles with domestic and imported rivals, as Ford acknowledged the growing importance of small cars. Covers the sporty Maverick Grabber and Comet GT, luxury LDO and Custom Option, plus drag racing exploits.

Cranswick on Ford Maverick and Mercury Comet 1970-77 Summary

Cranswick on Ford Maverick and Mercury Comet 1970-77 by Marc Cranswick

The Ford Maverick was a horse of a different color - four different colors, in fact. It was America's first modern subcompact; as 'The Simple Machine' it combined rugged Ford durability with looks that belied its bargain basement starter sticker. Secondly, the Maverick was an attainable junior supercar. When ponies got pricey, the Maverick Grabber stepped in to fight inflation. And if the Mustang had the Cougar as an upscale cousin, the Grabber could have the Comet GT as its partner in crime. Indeed, it was in the third area of small car luxury, that Maverick LDO (Luxury Decor Option), and Mercury Comet with Custom Option, were truly innovative. Ford was the first domestic to break the previously accepted tenet that luxury went with size. Still, all plush and no sport makes Henry a dull lad. In Super Stock and Pro Stock, the Ford Maverick was raced by Dyno Don Nicholson, Fast Eddie Schartman and Gapp & Roush to victory! Overall, the Ford Maverick was a winner on the track, and in the showroom. Thanks a couple of million Henry! Marc Cranswick's homage to the small US Fords of the 1970s is essential reading for all Maverick and Comet enthusiasts.

Cranswick on Ford Maverick and Mercury Comet 1970-77 Reviews

a good read - Auto Express --- Overall, a highly comprehensive and focussed look at a couple of very successful Ford U.S.A. products. Definitely recommended. - Model A Ford Club of GB Newsletter --- a good book for those enthusiasts interested in the 'malaise era' of the American automotive industry as well as fans of this niche model. - Classic Car Weekly --- Lavishly illustrated - which is vital when dealing with a model with which we may not be familiar - the story of the Maverick is also the story of the US manufacturers' attempt to fight back against the growing import invasion from Europe and Japan - Classics Monthly --- Marc Cranswick's take on the 1970-'77 Maverick and Comet shines a light in a topic rarely covered in print. - Classic & Sports Car --- Well-illustrated and very readable, this 160 page hardback is an interesting read. You dont have to be Ford fan to enjoy it. - New Zealand Classic Car

About Marc Cranswick

Marc Cranswick has had a lifelong interest in cars and all things mechanical, and has written about and drawn the cars that he loves for many years; these include a variety of European, Japanese and American marques. Formal study of the postwar American car market has led to a series of books about the cars and trucks of the Big 3 and independent automakers. He writes enthusiast-directed model history books, and has involvement with many specialist car clubs. His reference book The Cars of American Motors - An Illustrated History, was featured on NBC's business channel CNBC.

Table of Contents

Introduction Chapter 1 The Road To Maverick Chapter 2 Ford Maverick - America's First Subcompact Chapter 3 - Maverick Evolution - 1970-73 Chapter 4 - Sporty Maverick Chapter 5 - Mercury's Comet Chapter 6 - Drag Racing The Compacts Chapter 7 - Mavericks, South American style Chapter 8 Ford: 1974 - 1980 Appendix A - Ford's transition into the '80s Appendix B - The Road Warrior Falcon Appendix C - Specification Tables & Ford Items of Interest Captions Bibliography Footnotes Index

Additional information

GOR013657038
9781787116696
1787116697
Cranswick on Ford Maverick and Mercury Comet 1970-77 by Marc Cranswick
Used - Like New
Hardback
David & Charles
2021-07-30
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Cranswick on Ford Maverick and Mercury Comet 1970-77