By the age of 35 it is estimated that the average person has seen 150,000 TV commercials, around 75,000 minutes - or two months of our lives - spent watching commercials! The 100 Greatest TV Ads was broadcast on Saturday April 29th 2000 on Channel 4 and presented by Graham Norton, It not only featured the top 100 TV ads ever, as voted by the public, it also revealed the stories, the stars and the directors behind these commercials. This book focuses on precisely that: the little anecdotes behind every commercial featured in the show.