If you are thinking about leaving the 'rat race' to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: find your ideal pub; plan and set-up your business; target your customers; make more money; control your sales; and maximise your profits. How to Run a Successful Pub is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, drinks, food, fruit machines, raising finance and the necessary regulations.