Mobile apps are a big part of people's lives, with apps for just about anything. An app's UX can help it stand out and be the key to its success. But often, developers find UX intimidating and don't know where to begin. Usability Matters gives app developers practical advice and guidance on how to improve the UX of their mobile apps on any platform. After they read this book from cover to cover, they'll find themselves reaching for it again and again as a reference each time they develop a new app. * Practical advice and guidance * Provides theory and background on the technology * Hands-on teaching This book is for anyone who is developing an app and wants to create a great user experience, regardless of mobile platform. ABOUT THE TECHNOLOGY The user experience (UX) of an app can be key to its success but is often something that developers don't know how to approach or is considered a part of design that is intimidating and overlooked. AUTHOR BIO Matt Lacey has been creating apps for mobile devices since 2001. He is currently working as an independent mobile development consultant, helping companies of all sizes with strategy, planning and implementation of mobile development solutions. Matt is a community leader and Microsoft MVP who organizes user group meetings to help people learn to create better apps.