Natasha Lewin is managing editor of High Times Magazine. THE HIGH TIMES NAME IS AUTHORITATIVE: For 30 years, HIGH TIMES has been synonymous with marijuana in both pot and pop culture circles, and has been the recent subject of features in The New York Times, Washington Post, New York Magazine, Newsday, New York Daily News, and the Boston Phoenix, while both Page Six and Rush & Molloy regularly preview our celebrity interviews. ***In 2005, Bill O'Reilly recommended HIGH TIMES to a caller on his radio show seeking information on how to grow medical marijuana. Every October, HIGH TIMES annual ranking of the Top Ten Cannabis Colleges unleashes an avalanche of local and college newspaper stories celebrating and denouncing our high honors with equal fervor. On April 20th (4/20), HIGH TIMES editors explain the origins and customs of this unique stoner high holiday to publications and media from around world. ***HIGH TIMES also appears on television and in the movies as a cultural reference, whether it's Owen Wilson gracing the cover in Zoolander, Homer Simpson reading Pie Times while relaxing in a hammock, Bill Maher holding up an issue on the Tonight Show to discuss his crowning as America's top stoner comic, or an entire episode of Showtime's Weeds about a trip to the HIGH TIMES Cannabis Cup.