A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W. Jankowski
Brings together the leading scholars in the field from UK, Europe and the United States.
A Handbook of Qualitative Methodologies for Mass Communication Research
A Handbook of Qualitative Methodologies for Mass Communication Research
Summary
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
A Handbook of Qualitative Methodologies for Mass Communication Research Summary
A Handbook of Qualitative Methodologies for Mass Communication Research Reviews
'A concise text in an area with a literature that is often dense and arcane. Well written, good reading.' - Adrian Quinn, Teesside University
Table of Contents
Contributors:
Fred Wester, Gaye Tuchman, Horace W. Newcomb, Teun A. van Dijk, Peter Larsen, Dave Morley, Roger Silverstone, Michael Schudson, Michael Green, Kurt Lang, Gladys Engel Lang
Additional information
GOR010788544
9780415054058
0415054052
A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W. Jankowski
Used - Good
Paperback
Taylor & Francis Ltd
19911219
288
N/A
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