Nick Bailey believes that skill in the art of salesmanship is the one thing that will make the most difference to the economy and prospects of every country. In this book, he shares the sales skills he has developed over 25 years' in the IT industry selling high value complex deals, with a new generation who have few role models to follow. This book is perfectly positioned to help people who are selling high value complex products and services. In addition, the principles it contains are just as relevant to any small business looking to increase its customers and improve their relationships with them.