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Behavioral Science in the Wild Nina Mazar

Behavioral Science in the Wild By Nina Mazar

Behavioral Science in the Wild by Nina Mazar


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Summary

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Behavioral Science in the Wild Summary

Behavioral Science in the Wild by Nina Mazar

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the why and how behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

About Nina Mazar

Nina Mazar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR].

Table of Contents

Acknowledgements Preface: Behavioral Science in the Wild Part 1: The Translation and Scaling Challenge 1. The Science of Translation and Scaling Nina Mazar and Dilip Soman 2. When Governments Use Nudges: Measuring Impact At Scale Elizabeth Linos 3. Prescriptions for Successfully Scaling Behavioral Interventions Laura Goodyear, Tanjim Hossain, and Dilip Soman 4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor 5. The Limited Importance of External Validity in Experimental Economics Colin F. Camerer Part 2: Some Popular Behavioral Interventions 6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem Indranil Goswami and Oleg Urminsky 7. Norm Nudging: How to Measure What We Want to Implement Cristina Bicchieri 8. The Fresh Start Effect: Motivational Boosts Beyond New Year's Resolutions Jason Riis, Hengchen Dai, and Katherine L. Milkman 9. Reminders: Their Value and Hidden Costs Christina Gravert Part 3: Domain Specific Behavior Change Challenges 10. Applying Behavioral Insights to Cultivate Diversity and Inclusion Joyce C. He, Grusha Agarwal, and Sonia K. Kang 11. Sustainable Nudges for The Wild: Recommendations from Shift David J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao 12. Start Communicating Effectively: Best Practices for Educational Communications Jessica Lasky-Fink and Carly D. Robinson 13. A Psychological Vaccine Against Fake News: From The Lab to Worldwide Implementation Sander van der Linden and Jon Roozenbeek 14. Developing Effective Healthy Eating Nudges Romain Cadario and Pierre Chandon 15. Wellness Rewarded: A How To On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work) Marc Mitchell and Renante Rondina 16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability Nicola Lacetera and Mario Macis 17. Evidence-Based Interventions for Financial Well-Being Daniel Fernandes 18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild Rafe Mazer Part 4: Tools and Techniques 19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South Chaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo 20. If You Want People to Accept Your Intervention, Don't Be Creepy Patricia de Jonge, Peeter Verlegh and Marcel Zeelenberg 21. Digital Nudging: Using Technology to Nudge for Good Michael Sobolev 22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific Nathaniel Barr, Michelle C. Hilscher, Ada Le, David R. Thomson, and Kelly Peters 23. It's All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards Claire Heard, Elena Reutskaja, and Barbara Fasolo 24. Applying Behavioral Interventions in A New Context Barnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton Contributors

Additional information

NGR9781487527518
9781487527518
1487527519
Behavioral Science in the Wild by Nina Mazar
New
Hardback
University of Toronto Press
2022-05-15
360
Winner of 2022/23 Behavioral Science Book Winner Awarded by The Global Association of Applied Behavioral Scientists 2023 (Switzerland)
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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