For one semester MBA Managerial Economics courses.
To be competitive in today's business environment, managers must understand how both Microeconomic and Macroeconomic forces must be considered when making business decisions. This is the only book that provides business students and MBA's with a thorough and applied understanding for both microeconomics and macroeconomics.
I. MICROECONOMIC ANALYSIS
1.Managers and Economics.
2.Demand, Supply, and Equilibrium Prices.
3.Demand Elasticities.
Appendix 3A: Economic Model of Consumer Choice.
4. Techniques for Understanding Consumer Demand and Behavior.
5.Production and Cost Analysis in the Short Run.
6.Production and Cost Analysis in the Long Run.
Appendix 6A: Isoquant Analysis.
7.Market Structure: Perfect Competition.
8.Market Structure: Monopoly and Monopolistic Competition.
9.Market Structure: Oligopoly.
Appendix 9A: Data Sources for Firm and Industry Analysis (on web site).
10. Pricing Strategies for the Firm.
II. MACROECONOMIC ANALYSIS
11. Measuring Macroeconomic Activity.
Appendix 11A: Data Sources for Measuring Aggregate Economic Activity (on web site).
12. Spending by Individuals, Firms, and Governments on Real Goods and Services.
Appendix 12A: Numerical Example of Equilibrium and the Multiplier.
Appendix 12B: Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve.
13. The Role of Money in the Macro Economy.
Appendix 13A: Monetary Tools and the Market for Bank Reserves.
Appendix 13B: Deriving the LM Curve.
14. The Aggregate Model of the Macro Economy.
Appendix 14A: Specific and General Equations for the Aggregate Macro Model.
15. International and Balance of Payments Issues in the Macro Economy.
Appendix 15A: Specific and General Equations for the Balance of Payments.
III. INTEGRATION OF THE FRAMEWORKS
16. Combining Micro and Macro Analysis for Managerial Decision-Making.