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The Business Battlecard Paul O'Dea

The Business Battlecard By Paul O'Dea

The Business Battlecard by Paul O'Dea


£10.80
New RRP £24.95
Condition - Very Good
Only 4 left

Summary

What do you want to be famous for? Who are your selected customers? Where is your measurable value? Why should customers choose you rather than competitors? How will you get your product to market? Using five simple questions, this title helps you craft a winning strategy to grow your company and rally your team.

The Business Battlecard Summary

The Business Battlecard: Winning Moves for Growing Companies by Paul O'Dea

Using five simple, but crucial questions, The Business Battlcard helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets and the battle for employees' hearts.

The Business Battlecard Reviews

'This is a very accessible, inspiring book for entrepreneurs and managers. It is filled with timely examples.' Walter Kuemmerle, President Kuemmerle Research Group Ltd.

About Paul O'Dea

Paul O'Dea is CEO Select Strategies, a strategy consulting practice, which helps leadership teams make growth happen. Clients include Expedia, Hewlett Packard and numerous investor backed companies. An engineer by profession, Paul has co-founded and helped build several companies, particularly in the technology sector. He serves on the boards of a number of growth companies, and is co-author of a previous book, Select Selling.

Table of Contents

Introduction Commit to a Shared Vision Select your Sweet Spot Customer Create Measurable Value Beat the Competition Crack the Channel Code Execute the Business Battlecard

Additional information

GOR007542904
9781904887287
1904887287
The Business Battlecard: Winning Moves for Growing Companies by Paul O'Dea
Used - Very Good
Paperback
Oak Tree Press
20090214
136
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Business Battlecard