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Strategic Entrepreneurship Philip Wickham

Strategic Entrepreneurship By Philip Wickham

Strategic Entrepreneurship by Philip Wickham


£3.50
New RRP £49.99
Condition - Very Good
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Summary

An examination of the theory, research and practice of entrepreneurship in various types and sizes of organisations. This book includes coverage on contemporary topics such as: intrapreneurship and corporate entrepreneurship; social, not-for-profit and public enterprise; entrepreneurship and its role in economic development; and more.

Strategic Entrepreneurship Summary

Strategic Entrepreneurship by Philip Wickham

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.

Table of Contents

Contents Preface to the fourth edition Acknowledgements Guided Tour Prologue: entrepreneurship in the modern world Part 1 The entrepreneur as an individual Chapter 1 The nature of entrepreneurship 1.1 What is entrepreneurship? 1.2 The entrepreneur's tasks 1.3 The role of the entrepreneur 1.4 The entrepreneur as a person 1.5 Entrepreneurship: a style of management 1.6 The human dimension: leadership, power and motivation Summary of key ideas Research themes Key readings Suggestions for further reading Selected case material Discussion points Chapter 2 Types of entrepreneur 2.1 Classifying entrepreneurs 2.2 Serial and portfolio entrepreneurship 2.3 Entrepreneurship and small business management: a distinction Summary of key ideas Research themes Key readings Suggestions for further reading Selected case material Discussion point Chapter 3 The entrepreneurial personality 3.1 Personality and entrepreneurship: some theoretical issues 3.2 Schools of thinking on personality 3.3 Entrepreneurship and psychometric testing Summary of key ideas Research themes Key readings Suggestions for further reading Selected case material Discussion point Chapter 4 Entrepreneurship, cognition and decision making 4.1 Cognitive approaches of entrepreneurship 4.2 Entrepreneurship and human decision making 4.3 Entreprenuerial confidence and overconfidence 4.4 Entrepreneurs and the human response to risk Summary of key ideas Research themes Key readings Suggestions for further reading Selected case material Discussion point Chapter 5 Taking the entrepreneurial option 5.1 Who becomes an entrepreneur? 5.2 Characteristics of the successful entrepreneur 5.3 Entrepreneurial skills 5.4

Additional information

GOR002779534
9780273706427
027370642X
Strategic Entrepreneurship by Philip Wickham
Used - Very Good
Paperback
Pearson Education Limited
20060727
648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Entrepreneurship