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Strategic Marketing for NonProfit Organizations Philip T. Kotler

Strategic Marketing for NonProfit Organizations By Philip T. Kotler

Strategic Marketing for NonProfit Organizations by Philip T. Kotler

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£3.50
New RRP £40.99
Condition - Very Good
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Very Good

Summary

Reflecting the most relevant information in the field, this text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the marketing process, providing insights on strategic evaluations, positioning, market targeting, and more.

Strategic Marketing for NonProfit Organizations Summary

Strategic Marketing for NonProfit Organizations by Philip T. Kotler

Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Table of Contents

I. DEVELOPING A CUSTOMER ORIENTATION.

1. The Growth and Development of Nonprofit Marketing.
2. Developing a Customer-Centered Mind-Set.

II. STRATEGIC PLANNING AND ORGANIZATION.

3. The Strategic Marketing Planning Process.
4. Understanding Consumer Behavior.
5. Developing a Core Marketing Strategy: Segmenting the Market.
6. Positioning the Organization.
7. Acquiring and Using Marketing Information.

III. DEVELOPING AND ORGANIZING RESOURCES.

8. Fund-raising.
9. Acquiring and Managing Volunteers.
10. Working with the Private Sector.
11. Organizing for Implementation.

IV. DESIGNING THE MARKETING MIX.

12. Planning and Budgeting the Marketing Mix.
13. Managing Products and Services.
14. Social Marketing.
15. Developing and Launching New Offerings.
16. Managing Perceived Costs.
17. Managing the Marketing Channel.
18. Formulating Communications Strategies.
19. Managing Advertising and Sales Promotion.
20. Managing Public Media and Public Advocacy.
21. Managing Personal Influence.

V. CONTROLLING MARKETING STRATEGIES.

22. Marketing Evaluation and Control.
Name Index.
Organization Index.
Subject Index.

Additional information

GOR001762764
9780132325479
0132325470
Strategic Marketing for NonProfit Organizations by Philip T. Kotler
Philip T. Kotler
Used - Very Good
Hardback
Pearson Education (US)
1995-12-14
528
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Marketing for NonProfit Organizations