Introduction - Rebecca Hains & Sharon R. Mazzarella.- SECTION ONE: LEGO AS Media Text.- In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom).- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University).- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia).- LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada).- SECTION TWO: Growing up with LEGO.- Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wilmot Voss (Associate Professor, Journalism, University of Central Florida).- You're Never Too Old for LEGO: Mobilizing Adult Fans of LEGO.- Nancy A. Jennings (Associate Professor, Communication, University of Cincinnati) - Matthew Szekeresh (M.A. Student, Communication, University of Cincinnati).- "Not Enough of the LEGOs are Marked 'Girls'": The Implications of the Gendered Marketing of LEGO Toys - Rebecca Hains (Professor, Media & Communication, Salem State University), Jennifer Shewmaker (Professor, Psychology, Abilene Christian University).- "Storm in a Toybox:" The Public Discourse over LEGO Friends, the Cultural Construction of Gender, and the Role of Academic Gender Research - Sharon R. Mazzarella (Professor, Communication Studies, James Madison University).- SECTION THREE: The Politics of Representation in the LEGO Franchise.- Yellow is White Unless Otherwise Stated: The Missing Fine Print in the LEGO Universe - Guillermo Avila-Saavedra (Associate Professor, Media & Communication, Salem State University).- A License to Diversify: How Media Franchising Challenges the "Universal" LEGO Mini-Figure - Derek Johnson (Associate Professor, Media & Cultural Studies, University of Wisconsin).- The Man behind the Mask: Masculinity in LEGO Batman - Kyra Hunting (Assistant Professor, Journalism & Media, University of Kentucky).- The Representation of Animals in LEGO building sets and media - Debra Merskin (Professor, Journalism & Communication, University of Oregon)
