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Strategic Hospitality Management Richard Teare

Strategic Hospitality Management By Richard Teare

Strategic Hospitality Management by Richard Teare


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New RRP £18.99
Condition - Very Good
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Summary

Examines the theory and practice of strategic management in the hospitality industry. It describes the strategic planning process and strategic business systems, looks at human resource issues for the 1990s and strategies for international markets, and offers a future perspective for the industry.

Strategic Hospitality Management Summary

Strategic Hospitality Management: Theory and Practice for the 1990's by Richard Teare

This work examines the theory and practice of strategic management in the hospitality industry, incorporating research findings and analyses from both practitioners and academics. The first part describes the strategic planning process. Part two focuses on strategic business systems. Then follows a section concentrating on human aspects by examining human resource issues for the 1990s. Finally, the book looks at strategies for international markets and offers a future perspective on the global hospitality industry.

Table of Contents

Part 1 Introduction: strategic planning in action - the Trusthouse Forte approach; strategic management - a theoretical overview and its application to the hospitality industry. Part 2 Strategic business systems: critical information needs for achieving strategic goals; productivity and performance measurement and monitoring; quality assurance; the application of retailing strategies to the management of hospitality. Part 3 Managing hospitality services: human resource management - a response to change in the 1990s; consumer strategies for assessing and evaluating hotels; integrated marketing organization for hospitality firms. Part 4 Strategy for international markets: strategic developments for the 1990s - implications for hotel companies; international marketing in the hospitality industry; change in international hotel companies' strategies; the global hospitality industry of the 1990s.

Additional information

GOR004817701
9780304322855
0304322857
Strategic Hospitality Management: Theory and Practice for the 1990's by Richard Teare
Used - Very Good
Paperback
Cengage Learning EMEA
1991-09-12
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Hospitality Management