This book attempts to forward the debate over environmental strategy in business. The author argues that traditional approaches to environmental management cannot deliver sustainability and outlines where we must go next. At the core of the book, a clear distinction is made between strategies associated with environmental management, ecological management and sustainable development. Sustainability strategy incorporates ecological strategy but goes further in considering the organization's role. Ethical issues are placed firmly on the business agenda; what is required is a change in ideology, an acceptance by industry of its "ethical" and "social" responsibilities. Richard Welford concludes by looking forward to what is possible through commitment, creativity and a challenge to conservatism. In developing the notion of the transcendent organization, the book ends by building a radical business agenda for the future.