This book traces the company from its origins in late 19th century Japan through to its present global preeminence. The history reveals the extent of Toshiba's long term commitment, and the creativity, determination and vision needed to survive and thrive as a manufacturer in the global market.
Toshiba is one of the world's largest manufacturing concerns, comprising of ten divisions drawing on the resources of 29 laboratories and 208 subsidiaries and affiliates. Its total workforce worldwide is larger than the British army. This book traces the company from its origins as a telecom manufacturer in late 19th century Japan through to its present global preeminence in sectors as diverse as consumer electronics, heavy engineering, and medical imaging equipment. The history reveals the extent of Toshiba's long term commitment, and the creativity, determination and vision needed to survive and thrive as a manufacturer in the global market.
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Robert L. Cutts is an American writer and consultant with more than thirty years experience of living and working in the Far East. He has edited histories of AT&T, Minolta, Sony and Nissan, among others. His last book, The Empire of Schools: Japan's Universities and the Molding of a National Power Elite was published in 1997.
Toshiba by Robert Cutts
Used - Very Good
Penguin Books Ltd
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