This book uses the ideas developed by the author (drawing on his background as a composer) in his Technologies for Creating technique. He aims to teach people the skills which will enable them to tap into their own creativity and use it in a practical context, providing not rigid rules but guiding principles which can apply to anyone - filmmaker or housewife, teacher or painter, writer or business person. These principles are intended to make the creative process simple, effective and reliable; they are to be learned and mastered.