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The Silverlake Project By Roy A. Bauer

The Silverlake Project
by Roy A. Bauer

In Stock
Charts a 28-month period that saw the IBM corporation shed its rigid bureaucracy to become a more flexible and dynamic organization. The text examines the business principles that guided IBM and describes how these principles can be employed by other businesses to improve product development.
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The Silverlake Project Summary

The Silverlake Project: Transformation at IBM by Roy A. Bauer

The planning and launch of the AS 400 minicomputer gave rise to the remarkable transformation of IBM, the world's largest computer company. This is the story of the 28-month period that saw this international giant shed its rigid bureacracy to become a more dynamic and flexible organization, capable of rapid product development. In addition, the book examines the business principles that guided IBM and shows how they can be profitably employed by companies of any size to improve their product development strategies.

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About Roy A. Bauer

About the Authors:
Roy A. Bauer is Manager of Market Driven Quality, Emilio Collar is Program Director of Quality, and Victor Tang is Director of Market Analysis, all at IBM. Jerry Wind is a professor at the University of Pennsylvania's prestigious Wharton School. Patrick Houston is a former writer for Business Week.

Additional information

The Silverlake Project: Transformation at IBM by Roy A. Bauer
Roy A. Bauer
Used - Very Good
Oxford University Press Inc
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.