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Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry Sam Gennawey

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry By Sam Gennawey

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey


£13.50
Condition - Very Good
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Summary

This book tells how Universal Studios shook up the multibillion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry Summary

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

About Sam Gennawey

Sam Gennawey is the author of the newly released history of Walt Disney's first ever destination attraction, The Disneyland Story. Gennaway is also the author of Walt and the Promise of Progress City, a contributor to Planning Los Angeles and other books, and a columnist for the popular MiceChat website. His unique point of view built on his passion for history, his professional training as an urban planner, and his obsession with theme parks has brought speaking invitations from Walt Disney Imagineering, the Walt Disney Family Museum, Disney Creative, the American Planning Association, the California Preservation Foundation, the California League of Cities, and many Disneyana clubs, libraries, and podcasts. He is a senior associate at the planning firm of Katherine Padilla and Associates, and he lives in Pasadena, CA.

Table of Contents

Foreword by Phil Hettema

Preface

Acknowledgments

CHAPTER 1:Pulling Back the Curtain

CHAPTER 2:The Industrial Tour

CHAPTER 3:A Peek Behind the Curtain

CHAPTER 4:Defining the Universal Experience

CHAPTER 5:The Sunshine State

CHAPTER 6:The Battle Begins

CHAPTER 7:From Industrial Tour to Theme Park

CHAPTER 8:Matsushita, 19911995

CHAPTER 9:Seagram, 19952001

CHAPTER 10:Universals Islands of Adventure

CHAPTER 11:Vivendi, 20012004

CHAPTER 12:General Electric, 20042009

CHAPTER 13:Comcast, 2009Present

Index

About the Author

Additional information

GOR009226815
9781628090147
1628090146
Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey
Used - Very Good
Paperback
Unofficial Guides
2014-12-18
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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