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Media Studies By Sarah Casey Benyahia (Colchester Sixth Form College, UK)

Media Studies
by Sarah Casey Benyahia (Colchester Sixth Form College, UK)

In Stock
£5.49
Suitable for those studying the media at university and pre-university level, this book brings together an array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies.
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Media Studies Summary


Media Studies: The Essential Resource by Sarah Casey Benyahia (Colchester Sixth Form College, UK)

A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy.
The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction.
This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include:

  • further reading suggestions
  • a comprehensive bibliography
  • a list of web resources.

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Table of Contents


Introduction Part 1: Textual Analysis: Image analysis, Narrative, Genre, Representation, Intertextuality, Realism, Ideology Part 2: Audiences: The Nature of Audiences, Researching Audiences, Measuring Audiences, Audience Participation, Gendered Consumption, The Effects Debate/Moral Panics, Segmentation, Fandom Part Three Media Institutions: Ownership issues, Regulation of the media, Bias, Propaganda and Truth?, Public Service Broadcasting, New Technology and Convergence, Globalisation and Cultural Imperialism, Alternative Media

Additional information

GOR001129412
Media Studies: The Essential Resource by Sarah Casey Benyahia (Colchester Sixth Form College, UK)
Sarah Casey Benyahia (Colchester Sixth Form College, UK)
Essentials
Used - Very Good
Paperback
Taylor & Francis Ltd
2003-12-11
304
0415291739
9780415291736
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.