In 2008, Sasha Eisenman began a photographic investigation of the California Girl. Much of the photographs are nudes or semi-nudes. The images, while being sexy and provocative, also have an innocent, playful, and romantic nature. Eisenman searched out and photographed the unique style, personality, and beauty of a varied group of girls from California. Initially Eisenman cast from a small group of friends, who would meet at backyard parties, surf trips, or music shows.