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Media Economics and Management Sathya Prakash Elavarthi (University of Hyderabad, India)

Media Economics and Management By Sathya Prakash Elavarthi (University of Hyderabad, India)

Media Economics and Management by Sathya Prakash Elavarthi (University of Hyderabad, India)

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Summary

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.

Media Economics and Management Summary

Media Economics and Management by Sathya Prakash Elavarthi (University of Hyderabad, India)

  • Media Economics and Media Management in India is a new and emerging area of study within the discipline of mass communication and journalism. This book will play a key role in formalizing this area of study and its expansion in India.

  • This book provides a detailed treatment of the fundamentals of media economics and management in India. It offers a comprehensive understanding of key concepts and terms in media economics and management, explains their applications and analyses relevant data for post-graduate and undergraduate students.

  • An accessible guide to the basic principles and concepts of media economics and management in India, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, media industries, creative industries and advertising industries, political studies, sociology as well as for professionals in media and advertising industries.

Media Economics and Management Reviews

A well-written, accessible text suitable for advanced undergraduate and graduate students. The authors build a solid foundation in the economics of media as it has mainly been developed in western countries, and apply it with excellent effect to understand Indian television, newspapers, film and other media.

David Waterman, Professor Emeritus of The Media School, Indiana University

The academic study of the media and its management in India has not kept pace with the transformation of the media industry, which has grown exponentially in the past two decades. Elavarthi and Chitrapu's timely book fills an existing gap in scholarship in this field and would be extremely useful for students and researchers.

Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University

The authors have written a must-read primer for anyone considering a career in media economics and management. It is a valuable resource for all students, teachers, scholars, and practitioners in the media industries.

Sundeep R. Muppidi, Professor of Communication, University of Hartford

Two excellent scholars have provided a highly readable and comprehensive introduction to an important field of study. This book will be a superb guide for students and scholars interested in understanding the economic forces and factors that shape the workings of media industries and institutions.

Aswin Punathambekar, Professor of Media Studies, University of Virginia

About Sathya Prakash Elavarthi (University of Hyderabad, India)

Sathya Prakash Elavarthi is Associate Professor at the Department of Communication, University of Hyderabad, India. He teaches media management, documentary theory and film theory and criticism. His research interests include political economy of media, media histories, film studies and digital cultures. His recent works include book chapters in Handbooks in Communication Science: Management and Economics of Communication (2020), and Indian Media Economy Vol. II - Market Dynamics and Social Transactions (2017).

Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India. She was formerly Head of the Social Communications Media Department, Sophia Polytechnic, Mumbai, where she is currently visiting faculty for Communications Research, Media and Society. Her research interests include the political economy of media, media trade and modernities. Her work has been published in Culture Unbound, Journal of Creative Communications, Social Movement Studies Journal of Social, Cultural and Political Protest, Handbooks in Communication Science: Management and Economics of Communication (2020), and in Indian Media Economy Vol. II - Market Dynamics and Social Transactions (2017).

Table of Contents

1. Understanding media products, firms and markets

2. Media firms: revenues, costs, demand, supply and pricing

3. Audiences and advertising markets

4. Media economics and public policy

5. Economics and management of newspaper publishing

6. Economics and management of television broadcasting

7. Economics and management of the film industry

8. Economics and management of digital media

9. Media as creative industries

10. Copyrights and media business

Additional information

NLS9781032057996
9781032057996
1032057998
Media Economics and Management by Sathya Prakash Elavarthi (University of Hyderabad, India)
Sathya Prakash Elavarthi (University of Hyderabad, India)
New
Paperback
Taylor & Francis Ltd
2021-09-28
134
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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