In this unique study of the star, Sunny Singh examines Amitabh Bachchan's film performances and his star persona, locating them in the context of cultural phenomena and global branding, and explores the reasons behind the longevity of his stardom. This illuminating analysis assesses the full range of Bachchan's work, personality and influence - political, social, economic and technological. With in-depth analyses of key films and their wide-ranging social contexts, Singh offers a provocative and in-depth study of the superstar, his extensive career to date as well as the nature of Indian, Asian, and global stardom. An ideal resource for undergraduate and postgraduate students of film and television studies, this fascinating guide will also appeal to film lovers and anyone interested in this famed actor's transnational career.