Fashion forward, attractive and excellent! * Young Kim, Kent State University, USA *
Really clear & attractive book where layout is concerned - very informative and will be useful for any student who may be interested in this area. * Jane Herzog, Cambridge School of Visual & Performing Arts, UK *
A good overview of the subject, covering a very wide subject area ... I found the interviews to be a nice addition, which helped to keep the text true to life. I found the layouts and visuals very strong. * Paul Mackie, University of Southampton, UK *
A perfect book as an introduction to fashion management...thank you. * Thorbjorn Magnusson, University of Gothenburg, Sweden *
The book broke this complex area down into manageable chunks. * Rachel Matthews, Melbourne School of Fashion, Holmes Institute, Australia *
The book has the feel of a website with bold images, fonts, and graphics and concise text. It demythologizes its subject by demonstrating in an organized way that fashion management is a calculated business based on budgeting, forecasting, and planning as much as creativity and design ... A good resource - especially for career sections in high school/public libraries or in a college career center. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, general readers. * A. J. Dutka, Choice review, April 2012 *
A clearly formulated book, full of current and lively visuals. A really good overview of all aspects of the industry which would give an excellent introduction to first years. Chapters are really well sequenced and the content gives a clear overview of management in the fashion industry. The approach is very practical and examples are drawn for all market levels in the industry. * R Goulding, Nottingham Trent University, UK *
A very good first textbook for an introduction to the field. * Alexander Bretz, Mediadesign University of Applied Sciences Germany *
the content is good for an intermediate level, the exercises are simple for the subject, but the level can be increased easily. -- Lissette Marin-Moguel, Unversida Anahuac Mayab, Mexico
