Positioning: The Battle for Your Mind by Al Ries

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Positioning: The Battle for Your Mind by Al Ries

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

SKU	Unavailable
ISBN 13	9780071373586
ISBN 10	0071373586
Title	Positioning: The Battle for Your Mind
Author	Al Ries
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2001-01-16
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

Positioning: The Battle for Your Mind by Al Ries

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