Advanced Fashion Technology and Operations Management by Alessandra Vecchi

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Advanced Fashion Technology and Operations Management by Alessandra Vecchi

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Alessandra Vecchi is Assistant Professor in the Department of Management at the University of Bologna in Italy, where she holds a Marie Curie Fellowship. Additionally she holds the position of Senior Research Fellow at London College of Fashion. Besides teaching several subjects, mostly in the field of International Business and Operations Management at postgraduate level, she supervises MA and PhD students in a wide array of Fashion Management-related subjects. She has a significant track of high-profile publications and her research interests tend to be of a multidisciplinary nature and rather eclectic.
SKU Unavailable
ISBN 13 9781522518655
ISBN 10 1522518657
Title Advanced Fashion Technology and Operations Management
Author Alessandra Vecchi
Series Advances In Business Information Systems And Analytics
Condition Unavailable
Binding Type Hardback
Publisher IGI Global
Year published 2017-03-01
Number of pages 300
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.