Business Analytics and Cyber Security Management in Organizations by Rajagopal

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Business Analytics and Cyber Security Management in Organizations by Rajagopal

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
SKU Unavailable
ISBN 13 9781522509028
ISBN 10 152250902X
Title Business Analytics and Cyber Security Management in Organizations
Author Rajagopal
Series Advances In Business Information Systems And Analytics
Condition Unavailable
Binding Type Hardback
Publisher IGI Global
Year published 2016-11-17
Number of pages 332
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.