Basics Design 01: Format by Gavin Ambrose

Basics Design 01: Format by Gavin Ambrose

Suitable for visual arts students, this title provides them a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. It demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media.

One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employedNot only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's "Basics Design: Format "and "Print and Finish "for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions. * Elsi Vassdal Ellis, Western Washington University, USA (first edition) *
Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets. * Richard Frankland, University of Salford, UK *
A strong supplementary book for both support of session tasks and case studies. I would recommend purchasing Layout as a companion in order to understand and take full advantage of the methodolgies behind format within graphic design. * Richard Johnson, New College Nottingham, UK *
The book Basic Design 01: Format, talks about the key ingredients of format. These are Purpose and narrative, Printed media, Construction, Identity and branding, Shape and form, and New media. For students this book is very clear written and full of good examples. It teaches the junior designer to look beyond the obvious. For instance different types of folding a brochure, to make it stand out of the crowd. Also has each chapter its own sub-chapters, for example, under Identity and branding you will learn about shape and form and materials. But also about adding value for the customer. The writers explain how the feel of printed items has an effect on how we respond to them and on how we build a sense identity and brand. Each chapter is flawlessly comprehensive and the pictures, diagrams and photographs make this book a must for any designer who is looking to fully understand the essential skills required for formatting. Because of the number of examples given in the book, a student will not have any problems reading it and be lost in jargon. -- Celine Duijndam, Hogeschool Rotterdam, The Netherlands

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and a collaborator on books about packaging design and design principles.

SKU	Unavailable
ISBN 13	9782940411795
ISBN 10	2940411794
Title	Basics Design 01: Format
Author	Gavin Ambrose
Series	Basics Design
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2012-05-21
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.