Digital Marketing by Dave Chaffey

Digital Marketing by Dave Chaffey

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips students with academic models and practical skills for the digital marketing world, including the use of generative AI tools.

SKU	Unavailable
ISBN 13
Title	Digital Marketing
Author	Dave Chaffey
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.