Strategic Sports Event Management by Guy Masterman

Strategic Sports Event Management by Guy Masterman

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Strategic Sports Event Management

Strategic Sports Event Management by Guy Masterman

The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. This title provides students and event managers with an insight into the strategic management of sports events of various scales and nature.
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ISBN 13
Title Strategic Sports Event Management
Author Guy Masterman
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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