Casting for Big Ideas by Andrew Jaffe
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
“…This is a very readable overview for those wanting a broader appreciation of the business reality…” (Marketing, 13 November 2003)
ANDREW JAFFE is the Executive Director of the Clio Awards, which salutes the best efforts in advertising every year. He is also the President of Compass Consulting of Norwalk, Connecticut, a consulting group that advises advertising agencies on organizational and management issues and conducts agency searches for clients. He is a former editorial director and vice president at Adweek.
| SKU | Unavailable |
| ISBN 13 | 9780471309543 |
| ISBN 10 | 0471309540 |
| Title | Casting for Big Ideas |
| Author | Andrew Jaffe |
| Series | Adweek Magazine Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2003-07-04 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |