CIM Coursebook Marketing Essentials by Jim Blythe

CIM Coursebook Marketing Essentials by Jim Blythe

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Summary

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

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CIM Coursebook Marketing Essentials by Jim Blythe

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
SKU Unavailable
ISBN 13 9780080966243
ISBN 10 0080966241
Title CIM Coursebook Marketing Essentials
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2010-06-18
Number of pages 186
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.