The Discourse of Digitised Emotions by Alejandro Parini

The Discourse of Digitised Emotions by Alejandro Parini

This volume explores how emotions are constructed, expressed, and commodified in digital environments through language and discourse.

Examining the multifaceted nature of online emotional communication across personal, intersubjective, and collective dimensions, an international and interdisciplinary group of authors analyse diverse digital contexts, from WhatsApp conversations and TikTok videos to online mourning practices and food imagery, using frameworks from pragmatics, discourse analysis, and digital communication studies. Organised into three sections – Personal Area, focusing on individual emotional expression, Intersubjective Area, examining emotions in sustained online interactions, and Collective Area, exploring emotions in group identity formation – the book provides new perspectives on how digital technologies are reshaping our emotional landscapes in the 21st century.

This volume will offer valuable insights for researchers, educators, and students in communication studies, sociolinguistics, digital media, and digital marketing.

Alejandro Parini is Dean of the Faculty of Languages and Professor of English Linguistics at Belgrano University, Argentina. He is a member of the Argentine Academy of Letters and a Fellow of the Royal Society of Arts (UK). He also serves on the scientific and academic boards of Intercultural Pragmatics and Revista de Estudios del Discurso Digital. His research interests focus on digital discourse, and his recent publications include Introducción al estudio del discurso digital en español, and The Discursive Construction of Place in the Digital Age.

Francisco Yus is full professor at the University of Alicante, Spain. He has applied pragmatics to Internet-mediated communication (Ciberpragmática, 2001; Ciberpragmática 2.0., 2010; Cyberpragmatics, 2011; Smartphone Communication, 2022; Emoji Pragmatics, 2025). He has also published on irony and humour (Humour and Relevance, 2016; Pragmatics of Internet Humour, 2023). He is also editor (with Chaoqun Xie) of the journal Internet Pragmatics.