Do Open by David Hieatt

Do Open by David Hieatt

How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: -Why giving is your secret to success -How to get people's attention when time is your biggest competitor -Why creating beats sharing -How a small team can win. Build community. Build your brand. Build long-term growth.

Don t be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt packs in some great advice for business minded folk! - Nathan @ngngdesignA super tool focused on improving engagement with your community, which can be a real challenge in a social-media-heavy, time-poor world. Recommended. - Deborah @dog_nanny. Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. - Tina Roth Eisenberg @swissmiss

David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard and it is one of those rare emails that people actually look forward to receiving. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. In 2024, Hiut Denim was featured on BBC2's Inside the Factory. David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. He is also the author of Do Purpose: Why brands with a purpose do better and matter more (Do Books, 2013) and The Path of a Doer (2010 and reissued in 2020).

SKU	Unavailable
ISBN 13	9781907974304
ISBN 10	190797430X
Title	Do Open
Author	David Hieatt
Condition	Unavailable
Binding Type	Paperback
Publisher	The Do Book Co
Year published	2017-05-02
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable