The Dollarization Discipline by Richard Gregory

Name: The Dollarization Discipline
Brand: WoB
SKU: 9780471659501
Price: 10.0 USD
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Summary

How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.

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The Dollarization Discipline by Richard Gregory

JEFFREY J. FOX is the author of the Wall Street Journal and New York Times bestseller How to Become a CEO. He is also the founder and President of Fox & Company, Inc., a management consulting firm that specializes in marketing strategy development and sales effectiveness.

RICHARD C. GREGORY is a Senior Consultant with Fox & Company. He leads Fox’s Dollarization Consulting and Training practice, which helps clients develop innovative approaches to articulating and quantifying the value they deliver to their customers.

SKU	Unavailable
ISBN 13	9780471659501
ISBN 10	0471659509
Title	The Dollarization Discipline
Author	Richard Gregory
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2004-09-21
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable

The Dollarization Discipline by Richard Gregory

Summary

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