Ethnography Essentials by Julian M Murchison

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Summary

* Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research.

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Ethnography Essentials by Julian M Murchison

* Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research.

The Author Julian M. Murchison is associate professor of anthropology and sociology at Millsaps College in Jackson, Mississippi. He conducted ethnographic research in southern Tanzania for nearly two years. He regularly travels to Tanzania with students and supervises their independent research projects and ethnographic writing.

SKU Unavailable
ISBN 13 9780470343890
ISBN 10 0470343893
Title Ethnography Essentials
Author Julian M Murchison
Series Research Methods For The Social Sciences
Condition Unavailable
Binding Type Paperback
Publisher Jossey-Bass
Year published 2010-01-28
Number of pages 260
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.