Thinking About Answers by Seymour Sudman

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Summary

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Thinking About Answers by Seymour Sudman

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

SKU Unavailable
ISBN 13 9781118016091
ISBN 10 1118016092
Title Thinking About Answers
Author Seymour Sudman
Series Research Methods For The Social Sciences
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2010-10-12
Number of pages 322
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.