Integrative Framing Analysis by Viorela Dan

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Summary

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis.

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Integrative Framing Analysis by Viorela Dan

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis.

"While there is a plethora of visual communication and media framing books, there is a paucity of research that combines both textual and visual framing approachesViorela Dan’s book is well positioned to fill this important scholarly gap in the area of framing analysis. Building on theoretical and methodological strengths of existing framing studies, the book offers a clear and comprehensive overview of what has been done in this area to date and where we need to go from here. The book will provide an invaluable resource for graduate-level seminars in Media Framing, Health Communication, Mass Communication Theory, Research Methods, and International Communication." --Daniela V. Dimitrova, Iowa State University, USA

The method is valuable for framing researchers of all stripes. The book is a helpful guide on the road to studying both visual and verbal framing concurrently, and it will certainly help framing research reach new heights.

Bart Vyncke, KU Leuven, Belgium

This book fills such an important gap in the literature. There is much to appreciate about Integrative Framing Analysis, especially the level of craft, transparency, and detail Dan gives in each chapter. Overall, Dan provides a pristine methodological map for scholars to follow.

Danielle K. Kilgo, Indiana University, USA

The book has several strengths; the fundamental one is the innovative approach of the author. Dan’s plea for integrative analysis in framing research is hardly debatable. Her proposal of the concept of verbal–visual frame congruence ratio is also a concrete innovation. The high transparency of Dan’s discussion in terms of the methodology and the detailed description of all the steps in the research process in chapters 5 and 6 really deliver as a practical, clear, and helpful guide on integrative framing analysis

Viorela Dan is a Research Associate at the Institute for Media and Communication Studies of the Free University of Berlin, Germany. She received the Promising Professor Award in 2013 (3rd place, AEJMC) and the Highly Commended Paper Award in 2011. Some of her previous publications include articles in the International Journal of Press/Politics and Journal of Communication Management.

SKU Unavailable
ISBN 13 9781138046368
ISBN 10 1138046361
Title Integrative Framing Analysis
Author Viorela Dan
Series Routledge Research In Communication Studies
Condition Unavailable
Binding Type Hardback
Publisher Routledge
Year published 2017-09-21
Number of pages 182
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.