Library Marketing and Communications by Cordelia Anderson

Library Marketing and Communications by Cordelia Anderson

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

Cordelia Anderson has more than 20 years of experience in marketing and communications. During her tenure as director of marketing and communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards. Cordelia now runs her own consulting company, working with clients such as libraries, educational organizations, nonprofits, and government agencies. She is a popular public speaker, presenting at many meetings and conferences. The inspiration for her book Library Marketing and Communications: Strategies to Increase Relevance and Results came from her keynote address at the 2018 Library Marketing and Communications Conference.

SKU	Unavailable
ISBN 13	9780838947999
ISBN 10	0838947999
Title	Library Marketing and Communications
Author	Cordelia Anderson
Condition	Unavailable
Binding Type	Paperback
Publisher	American Library Association
Year published	2020-08-30
Number of pages	176
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.