The Luxury Strategy by Vincent Bastien

The Luxury Strategy by Vincent Bastien

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.

Jean-Noël Kapferer is one of the very few worldwide experts on brand management. His best-selling book New Strategic Brand Management (also published by Kogan Page) is the key reference work for top level international MBA's. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.

Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.

SKU	Unavailable
ISBN 13	9780749454777
ISBN 10	0749454776
Title	The Luxury Strategy
Author	Vincent Bastien
Condition	Unavailable
Binding Type	Hardback
Publisher	Kogan Page Ltd
Year published	2008-12-03
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.