Marketing by Byron Sharp

Marketing by Byron Sharp

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia

SKU	Unavailable
ISBN 13	9780195590296
ISBN 10	0195590295
Title	Marketing
Author	Byron Sharp
Condition	Unavailable
Binding Type	Paperback
Publisher	Oxford University Press Australia
Year published	2017-11-01
Number of pages	832
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.